Portfolio

Virtual Co-Creation with Fun Factor: Talents Collaborate Online. Since 2008, Bertelsmann has been inviting international students to its premises in the German capital, where they work in interdisciplinary teams on exciting case studies and collaborate with experienced entrepreneurs on central business challenges. In 2020, the event had to be canceled for the first time due to the pandemic, and for 2021, Bertelsmann invited students from all over Europe to a digital career event. But how can the spirit and enthusiasm of the physical event be transferred to the virtual space? Corecreate supports Bertelsmann in the search for a suitable event platform and in the preparation of workshops and moderation. A technical implementation is sought and found that offers maximum flexibility to all participants and works flawlessly. The lively moderation, dynamic facilitation by the team leads, and inspiringly designed Miro boards make the online event a real collaborative hit. Although the three-day event full of networking, workshops, and community sessions can finally take place live in Berlin again in 2022, Bertelsmann decides on a hybrid implementation - in keeping with the times. It turns out that the virtual extension offers exciting dramaturgical possibilities, especially in the ...

A Startup Plays Its Way into New Spaces. Too Good To Go has made it its mission to inspire and motivate everyone to take action against food waste. To put their own words into action, the young, ambitious startup has set out to achieve something big: building a global movement against food waste. The Danish company is now active with its food app in 13 European countries and is even expanding to the USA in 2020. No wonder, then, that the Berlin branch is rapidly expanding and almost bursting at the seams. A large new loft location is being rented. The staff looks forward to the move with mixed feelings. Will the good communication and intensive exchange in the current cramped spaces continue in the new, much larger office? How will the same physical closeness be achieved there? With the aim of preparing the entire team for working together in the new spaces and involving all participants creatively in the design process, the management turns to corecreate. In a half-day workshop, the participants clarify their concerns and questions using the LEGO® Serious Play® method. Even critical topics become fun through working with built metaphors. Visionary ...

From Goal to Game - Achieving a Goal Agreement Process Through Design Sprint. Many companies are realizing that their current compensation system is no longer working well - because what's valid today is outdated tomorrow. Can Goal Agreement Still Be Saved? The management of a medium-sized company in the entertainment industry decides to actively involve its workforce in solving this problem. In a two-day sprint, twenty employees and managers tackle the issue. The Challenge “What does a solution for a new goal agreement process look like that considers the many needs of those involved? And how do we convey our solution ideas to management?” It quickly becomes clear how diverse and sometimes contradictory the needs in the goal agreement process are - a complex situation for which there really is no simple solution. Process Prototyping The group sets out to develop ideas for sub-problems. Everyone creates at least one idea sketch. The creatives stand in amazement before their “Art Gallery”: “I never thought we would be capable of developing such a large number of exciting ideas, let alone sketching them!”, a colleague notes in surprise. Several sub-teams subsequently work on developing the ideas further. To ...

Co-Creation Workshop “Creative Space” Groundbreaking ideas are not to be expected at the desk in front of the computer. They are much more likely to come while showering, jogging, cycling, or with friends at the bar. Hip digital companies offer their staff creative spaces that invite playful communication and experimentation. In this spirit, an energy company from northern Germany is getting to work. Their new creative space is intended to reflect the ongoing digitalization process. Design Challenge “What does a creative space look like that brings us new thoughts while being versatile and usable?” The team involved has set themselves a sporty timeframe: at the end of a single workshop day, they want to present two alternative room models. All important functions of the organization are represented in the team, bringing their knowledge, ideas, and perspectives to the project. From a safe distance, the interior designer follows the ideation process to gain inspiration for the implementation. Of course, valuable advice for the room ideas also emerges. The workshop process is tightly scheduled: Right from the start, participants build prototypes for their individual ideas. Mood boards with inspirations are created and then compared with the ...

Ideas for the Agency of the Future. Treibhaus 0.8 experiments with the LEGO® SERIOUS PLAY® method. All minds fully connected, galloping up the developmental ladder of life creatively on horseback - this is roughly how the trainees of the current Treibhaus year envision their professional future just before the end of their training as creative concept developers for live communication. They dedicated themselves to this topic in the proven 2-day Design Thinking workshop, hosted in the realms of the Berlin agency Insglück. Challenge “What could the agency of the future look like, where my work as a creative concept developer for live communication finds its optimal development and impact?” A question that truly interested all participants intensely, and which they approached using LEGO bricks on the second day. Through mutual interviews, the concept developers explored the current state, for which they built individual models. In further rounds of questions, they uncovered their needs for future work methods. The models for the current state were transformed into ideas for the future in several steps, which finally merged into a large shared model of the agency of the future. Lessons Learned The need for a cooperative ...

Prototypes for Corporate Culture: 170 Medical Professionals Practice Design Thinking. The German branch of a renowned American pharmaceutical company wants to empower each individual employee to participate even more actively in an innovation culture. “Empowerment” is the key word. Will the principles of the Design Thinking method give the team new energy and ideas? After intensive consideration of the topic, the management decides to give it a try. The annual team meeting becomes the focal point for the first encounter with the innovation method. In advance, corecreate conducts a team lead training with 20 employees, preparing them to guide their colleagues through the Design Thinking process at the meeting. “How can we improve our collaboration - with regard to our new mission statement?” This question is to be thoroughly explored. “Not so easy!”, the participants realize. The human-centered approach of the method demands quite a bit of perspective-shifting from the participants. Especially finding the right questions proves to be tricky during the mutual interviews. But at the end of the day, everyone is confident they can successfully perform their job as team lead. “Grow Your Ideas!” is the theme of the meeting, which brings together ...

Speed Ideation for the Wiesenviertel in Witten: Engaged Citizens Develop Over 200 Ideas for Their District “We only have two and a half hours - how can we design a workshop to generate as many ideas as possible?” In the Wiesenviertel, one finds oneself in a rare luxury situation: There's a district with a lot of potential, a large network of creative people, and funding to support concrete ideas. It's time to put our heads together and collectively envision a livable, community-oriented, and creative district. Whether it's temporary vacant space activation, cultural projects in public spaces, or social entrepreneurship ideas - the Stellwerk wants to brainstorm the future of the district together with the citizens. The tricky part: there are only two and a half hours for the idea workshop. With the Brainwriting method, this is no problem. After 20 minutes, each participant holds 25 ideas for solving their question in their hands. More than enough material for the subsequent presentation and discussion of ideas on the metaplan boards. After two and a half hours, everyone has been heard and further steps have been agreed upon for each idea. The Wiesenviertel has long been bundling ...

Treibhaus 0.8 on the Future Path in Berlin's Eckwerk. For the proven Design Thinking workshop, Elsa Wormeck ventured to the Holzmarkt grounds with Treibhaus 0.8 in the summer of 2015. Here, the core team of Kater Holzig, in collaboration with experts from various creative disciplines, is bringing to life an entire alternative city district over the coming years. Alongside Katerblau, the Fame Restaurant, a daycare center, studios, event locations, and a hotel, the Eckwerk - Berlin's future start-up magnet - is also being developed here. The task for the Treibhaus students: “What could a path look like that leads from the grounds into the Eckwerk and spatially, functionally, and communicatively connects the five buildings?” A case for applying the Design Thinking model! The two-and-a-half-day workshop begins with a day of field research: in the construction container, Eckwerk collaborator Uta Mühleis gives the Treibhaus team a project overview. On the adjacent Pampa grounds, Johannes Husten explains the innovative business model. Ideation and Prototyping: On the Wooden Path? The following day is all about brainstorming, cutting, and sketching to the fullest extent. To get the creativity flowing, the students turn a boathouse on the opposite side of ...

Christo & Jeanne Claude: “The Gates” as a Virtual Exhibition Tour. “How can we digitally document our installation projects and exhibitions without losing the spirit of the projects through virtuality?” the artists Christo & Jeanne-Claude asked themselves when they came to us. The medium Quicktime VR provides the possibility of a virtual tour and allows for the integration of high-resolution photos of the artworks. core create produces two virtual exhibition tours for the artist's website from concept to implementation. Thus, in 2004, the exhibition “Early Works 1958-69” at the Gropius Bau in Berlin found its virtual counterpart. The second project is the exhibition “The Gates” for the project of the same name, which took place in 2006 on behalf of Credit Suisse in Zurich. Client: Christo & Jeanne Claude Agency: JVC Corporation Project Partner: MINT Interactive Media Christo & Jeanne-Claude “The Gates” Virtual Tour “Early Works” Virtual Tour More Projects

Visions for Tempelhofer Feld. Treibhaus 0.8 Develops Solution Approaches for Land Use “How can we develop a concept approach for activating Tempelhofer Feld, including the airport grounds, in two days using Design Thinking principles?” 14 students from the ongoing Treibhaus 0.8 advanced studies program for concept developers in live communication take a closer look at the area. Under the guidance of a historically knowledgeable field scout, they gather curious information about the area's past. For idea generation, it's off to the incubator. Self-organization and reflection in an open group process make the workshop an enriching team experience for everyone. Treibhaus 0.8 Tempelhofer Feld More Projects

Co-Creation in the Global Team at the Wella Trend Symposium. In January 2013, 22 international top stylists from 11 countries came together for a Wella trend workshop at the Soho House in Berlin. "How can a groundbreaking trend collection for 2014 be brought to life through a co-creation process of international top stylists?" The workshop encourages participants to create impulses for the seasonal trend worlds SS/AW in two parallel groups. Through action learning, two screenwriters introduce the stylists to the subject of storyboarding. The inspiring process culminates in the presentation of numerous storyboards and prototypes ready for production. Client: Wella Job: Workshop Design & Facilitation Agency: zerotwonine | ITTZ More Projects

Else Kröner-Fresenius Award 2013 & 2017 - Focus on Future Research. “How does one convey the relevance and creativity of the complex research approach of Yale Professor of Immunobiology, Ruslan Medzhitov, HHMI, to a diverse audience?” Yale Professor of Immunobiology, Ruslan Medzhitov, HHMI, receives the Else Kröner Fresenius Award, endowed with 4 million euros, from Federal Research Minister Johanna Wanka on June 5, 2013, in Berlin. The award winner's work has significantly contributed to the understanding of the interaction between the innate immune system, which represents the first, immediate defense against infections, and the acquired immune system. With this first-time presentation, which honors the 25th anniversary of the founder's death, the Else Kröner-Fresenius Foundation announces the establishment of a medical research prize to be awarded every four years. The award ceremony addresses the complex communicative challenge with a varied and engaging presentation based on an exhibition, short speeches, film content, and dialogues. Award Winner Film Client: Else Kröner-Fresenius Foundation Job: Artistic Direction Agency: CB.e Agency for Communication hhmi Howard Hughes Medical Institute Immunobiology Yale University More Projects

Fashion Studio by Mercedes-Benz - Pop-up Store for Berlin Fashion Week 2014 “How can we combine automobiles and fashion into an event that stimulates dialogue between the Mercedes-Benz brand and its target groups?” Berlin fashion schools and international designers make their design processes accessible to everyone - from the source of inspiration to the finished look. Participating are designers Roshi Porkar, Steven Tai, and Satu Maaranen, selected by Haider Ackermann. The public is invited to engage in dialogue with designers, students, and fashion enthusiasts through lectures and workshops, thus becoming part of the creative process themselves. The FASHION STUDIO by Mercedes-Benz will be hosted at BIKINI BERLIN from July 7 to July 22, 2014. At the same time, it celebrates the start of its international tour. Client: Mercedes-Benz Agency: CB.e Agentur für Kommunikation More Projects

Fresenius – 100 Years Forward Thinking Healthcare. The Healthcare Group Celebrates with a Spectacular Presentation “How does the healthcare group Fresenius present its 100-year history in an appropriate and surprising way?” On October 1, 2012, Fresenius opens the year-long, worldwide anniversary celebrations with a ceremony in Frankfurt's Festhalle, together with 1,200 invited guests from healthcare, science, politics, and business. In a seven-meter-high ellipse, an audiovisual composition takes guests on a journey through time, from early medical history through the company's founding in a small pharmacy to today's globally operating healthcare group. An innovative sound system – wave field synthesis – provides a completely new auditory spatial experience. Four documentary films tell the stories of patients around the world to whom Fresenius gives new life perspectives. The dialogue with the protagonists lends the evening a personal, warm atmosphere. Intellectual aspiration and entertainment merge into a moving and dignified evening, which is rewarded with a standing ovation. Photos Client: Fresenius Agency: CB.e Agentur für Kommunikation Project Website: 100 Years Fresenius Team Creative Direction: Elsa Wormeck Graphic Design / 2D: CLAUS KOCH™ 360° Projection: mbox Bewegtbild GmbH Direction of Documentary ...