Fashion Studio by Mercedes-Benz – Pop-up Store for Berlin Fashion Week 2014
“How can we combine automobiles and fashion into an event that stimulates dialogue between the Mercedes-Benz brand and its target groups?”
Berlin fashion schools and international designers make their design processes accessible to everyone – from the source of inspiration to the finished look. Participating are designers Roshi Porkar, Steven Tai, and Satu Maaranen, selected by Haider Ackermann.
The public is invited to engage in dialogue with designers, students, and fashion enthusiasts through lectures and workshops, thus becoming part of the creative process themselves.
The FASHION STUDIO by Mercedes-Benz will be hosted at BIKINI BERLIN from July 7 to July 22, 2014. At the same time, it celebrates the start of its international tour.
Client: Mercedes-Benz
Agency: CB.e Agentur für Kommunikation
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