Young Talents

Virtual Co-Creation with Fun Factor: Talents Collaborate Online. Since 2008, Bertelsmann has been inviting international students to its premises in the German capital, where they work in interdisciplinary teams on exciting case studies and collaborate with experienced entrepreneurs on central business challenges. In 2020, the event had to be canceled for the first time due to the pandemic, and for 2021, Bertelsmann invited students from all over Europe to a digital career event. But how can the spirit and enthusiasm of the physical event be transferred to the virtual space? Corecreate supports Bertelsmann in the search for a suitable event platform and in the preparation of workshops and moderation. A technical implementation is sought and found that offers maximum flexibility to all participants and works flawlessly. The lively moderation, dynamic facilitation by the team leads, and inspiringly designed Miro boards make the online event a real collaborative hit. Although the three-day event full of networking, workshops, and community sessions can finally take place live in Berlin again in 2022, Bertelsmann decides on a hybrid implementation - in keeping with the times. It turns out that the virtual extension offers exciting dramaturgical possibilities, especially in the ...

Ideas for the Agency of the Future. Treibhaus 0.8 experiments with the LEGO® SERIOUS PLAY® method. All minds fully connected, galloping up the developmental ladder of life creatively on horseback - this is roughly how the trainees of the current Treibhaus year envision their professional future just before the end of their training as creative concept developers for live communication. They dedicated themselves to this topic in the proven 2-day Design Thinking workshop, hosted in the realms of the Berlin agency Insglück. Challenge “What could the agency of the future look like, where my work as a creative concept developer for live communication finds its optimal development and impact?” A question that truly interested all participants intensely, and which they approached using LEGO bricks on the second day. Through mutual interviews, the concept developers explored the current state, for which they built individual models. In further rounds of questions, they uncovered their needs for future work methods. The models for the current state were transformed into ideas for the future in several steps, which finally merged into a large shared model of the agency of the future. Lessons Learned The need for a cooperative ...

Speed Ideation for the Wiesenviertel in Witten: Engaged Citizens Develop Over 200 Ideas for Their District “We only have two and a half hours - how can we design a workshop to generate as many ideas as possible?” In the Wiesenviertel, one finds oneself in a rare luxury situation: There's a district with a lot of potential, a large network of creative people, and funding to support concrete ideas. It's time to put our heads together and collectively envision a livable, community-oriented, and creative district. Whether it's temporary vacant space activation, cultural projects in public spaces, or social entrepreneurship ideas - the Stellwerk wants to brainstorm the future of the district together with the citizens. The tricky part: there are only two and a half hours for the idea workshop. With the Brainwriting method, this is no problem. After 20 minutes, each participant holds 25 ideas for solving their question in their hands. More than enough material for the subsequent presentation and discussion of ideas on the metaplan boards. After two and a half hours, everyone has been heard and further steps have been agreed upon for each idea. The Wiesenviertel has long been bundling ...

Treibhaus 0.8 on the Future Path in Berlin's Eckwerk. For the proven Design Thinking workshop, Elsa Wormeck ventured to the Holzmarkt grounds with Treibhaus 0.8 in the summer of 2015. Here, the core team of Kater Holzig, in collaboration with experts from various creative disciplines, is bringing to life an entire alternative city district over the coming years. Alongside Katerblau, the Fame Restaurant, a daycare center, studios, event locations, and a hotel, the Eckwerk - Berlin's future start-up magnet - is also being developed here. The task for the Treibhaus students: “What could a path look like that leads from the grounds into the Eckwerk and spatially, functionally, and communicatively connects the five buildings?” A case for applying the Design Thinking model! The two-and-a-half-day workshop begins with a day of field research: in the construction container, Eckwerk collaborator Uta Mühleis gives the Treibhaus team a project overview. On the adjacent Pampa grounds, Johannes Husten explains the innovative business model. Ideation and Prototyping: On the Wooden Path? The following day is all about brainstorming, cutting, and sketching to the fullest extent. To get the creativity flowing, the students turn a boathouse on the opposite side of ...

Visions for Tempelhofer Feld. Treibhaus 0.8 Develops Solution Approaches for Land Use “How can we develop a concept approach for activating Tempelhofer Feld, including the airport grounds, in two days using Design Thinking principles?” 14 students from the ongoing Treibhaus 0.8 advanced studies program for concept developers in live communication take a closer look at the area. Under the guidance of a historically knowledgeable field scout, they gather curious information about the area's past. For idea generation, it's off to the incubator. Self-organization and reflection in an open group process make the workshop an enriching team experience for everyone. Treibhaus 0.8 Tempelhofer Feld More Projects