Leadership

From Goal to Game - Achieving a Goal Agreement Process Through Design Sprint. Many companies are realizing that their current compensation system is no longer working well - because what's valid today is outdated tomorrow. Can Goal Agreement Still Be Saved? The management of a medium-sized company in the entertainment industry decides to actively involve its workforce in solving this problem. In a two-day sprint, twenty employees and managers tackle the issue. The Challenge “What does a solution for a new goal agreement process look like that considers the many needs of those involved? And how do we convey our solution ideas to management?” It quickly becomes clear how diverse and sometimes contradictory the needs in the goal agreement process are - a complex situation for which there really is no simple solution. Process Prototyping The group sets out to develop ideas for sub-problems. Everyone creates at least one idea sketch. The creatives stand in amazement before their “Art Gallery”: “I never thought we would be capable of developing such a large number of exciting ideas, let alone sketching them!”, a colleague notes in surprise. Several sub-teams subsequently work on developing the ideas further. To ...

Prototypes for Corporate Culture: 170 Medical Professionals Practice Design Thinking. The German branch of a renowned American pharmaceutical company wants to empower each individual employee to participate even more actively in an innovation culture. “Empowerment” is the key word. Will the principles of the Design Thinking method give the team new energy and ideas? After intensive consideration of the topic, the management decides to give it a try. The annual team meeting becomes the focal point for the first encounter with the innovation method. In advance, corecreate conducts a team lead training with 20 employees, preparing them to guide their colleagues through the Design Thinking process at the meeting. “How can we improve our collaboration - with regard to our new mission statement?” This question is to be thoroughly explored. “Not so easy!”, the participants realize. The human-centered approach of the method demands quite a bit of perspective-shifting from the participants. Especially finding the right questions proves to be tricky during the mutual interviews. But at the end of the day, everyone is confident they can successfully perform their job as team lead. “Grow Your Ideas!” is the theme of the meeting, which brings together ...

Else Kröner-Fresenius Award 2013 & 2017 - Focus on Future Research. “How does one convey the relevance and creativity of the complex research approach of Yale Professor of Immunobiology, Ruslan Medzhitov, HHMI, to a diverse audience?” Yale Professor of Immunobiology, Ruslan Medzhitov, HHMI, receives the Else Kröner Fresenius Award, endowed with 4 million euros, from Federal Research Minister Johanna Wanka on June 5, 2013, in Berlin. The award winner's work has significantly contributed to the understanding of the interaction between the innate immune system, which represents the first, immediate defense against infections, and the acquired immune system. With this first-time presentation, which honors the 25th anniversary of the founder's death, the Else Kröner-Fresenius Foundation announces the establishment of a medical research prize to be awarded every four years. The award ceremony addresses the complex communicative challenge with a varied and engaging presentation based on an exhibition, short speeches, film content, and dialogues. Award Winner Film Client: Else Kröner-Fresenius Foundation Job: Artistic Direction Agency: CB.e Agency for Communication hhmi Howard Hughes Medical Institute Immunobiology Yale University More Projects