Fresenius – 100 Years Forward Thinking Healthcare.
The Healthcare Group Celebrates with a Spectacular Presentation
“How does the healthcare group Fresenius present its 100-year history in an appropriate and surprising way?”
On October 1, 2012, Fresenius opens the year-long, worldwide anniversary celebrations with a ceremony in Frankfurt’s Festhalle, together with 1,200 invited guests from healthcare, science, politics, and business.
In a seven-meter-high ellipse, an audiovisual composition takes guests on a journey through time, from early medical history through the company’s founding in a small pharmacy to today’s globally operating healthcare group. An innovative sound system – wave field synthesis – provides a completely new auditory spatial experience.
Four documentary films tell the stories of patients around the world to whom Fresenius gives new life perspectives. The dialogue with the protagonists lends the evening a personal, warm atmosphere.
Intellectual aspiration and entertainment merge into a moving and dignified evening, which is rewarded with a standing ovation.
Photos
Client: Fresenius
Agency: CB.e Agentur für Kommunikation
Project Website: 100 Years Fresenius
Team
Creative Direction: Elsa Wormeck
Graphic Design / 2D: CLAUS KOCH™
360° Projection: mbox Bewegtbild GmbH
Direction of Documentary Films: Stephan Reichenberger
Composition: Enis Rotthoff
Music: Deutsches Filmorchester Babelsberg
Wave Field Synthesis: IOSONO GmbH
360° Music Mixing: TAUCHER Sound Environments
Sound and Lighting Technology: TSE AG
Catering: Accente Gastronomie Service GmbH
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