Innovation

Co-Creation in the Global Team

2025-02-17T17:28:07+01:00

Co-Creation in the Global Team at the Wella Trend Symposium. In January 2013, 22 international top stylists from 11 countries came together for a Wella trend workshop at the Soho House in Berlin. "How can a groundbreaking trend collection for 2014 be brought to life through a co-creation process of international top stylists?" The workshop encourages participants to create impulses for the seasonal trend worlds SS/AW in two parallel groups. Through action learning, two screenwriters introduce the stylists to the subject of storyboarding. The inspiring process culminates in the presentation of numerous storyboards and prototypes ready for production. Client: Wella Job: Workshop Design & Facilitation Agency: zerotwonine | ITTZ More Projects

Else Kröner-Fresenius Award 2013 & 2017

2025-02-17T17:28:20+01:00

Else Kröner-Fresenius Award 2013 & 2017 - Focus on Future Research. “How does one convey the relevance and creativity of the complex research approach of Yale Professor of Immunobiology, Ruslan Medzhitov, HHMI, to a diverse audience?” Yale Professor of Immunobiology, Ruslan Medzhitov, HHMI, receives the Else Kröner Fresenius Award, endowed with 4 million euros, from Federal Research Minister Johanna Wanka on June 5, 2013, in Berlin. The award winner's work has significantly contributed to the understanding of the interaction between the innate immune system, which represents the first, immediate defense against infections, and the acquired immune system. With this first-time presentation, which honors the 25th anniversary of the founder's death, the Else Kröner-Fresenius Foundation announces the establishment of a medical research prize to be awarded every four years. The award ceremony addresses the complex communicative challenge with a varied and engaging presentation based on an exhibition, short speeches, film content, and dialogues. Award Winner Film Client: Else Kröner-Fresenius Foundation Job: Artistic Direction Agency: CB.e Agency for Communication hhmi Howard Hughes Medical Institute Immunobiology Yale University More Projects

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